Commerce/Management
Advertising and Consumer Behaviour
₹600
₹750
Ex Tax: ₹600
Advertising plays a very important role in forming consumer behaviour. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. Advertising plays a vital role in reminding consumers of the brand name. ..
Banking Management
₹695
₹950
Ex Tax: ₹695
The banking system is the backbone of any economy serving as the conduit for money flows, the life blood of commerce, and fuelling the economic growth engine through its core function of financial intermediation. The pace of economic development of a country is therefore inextricably linked with the..
Banking Management
₹2,080
₹2,600
Ex Tax: ₹2,080
The banking system is the backbone of any economy serving as the conduit for money flows, the life blood of commerce, and fuelling the economic growth engine through its core function of financial intermediation. The pace of economic development of a country is therefore inextricably linked with..
Export Import Management : Basics of International...
₹3,000
Ex Tax: ₹3,000
This book offers an in-depth understanding of the fundamentals of Export Import Management. The author explains the various theoretical foundations and practical reality of International Trade. The role and significance of the various Trade promotion bodies like World Trade Organization (WTO), I..
Fund Management in Cooperative Banks
₹630
₹795
Ex Tax: ₹630
This book presents different dimensions of fund management approaches in the cooperative banking services in the country. It traces various styles, strategies, and practices introduced in the banking lending and investment services in the cooperative sector, where fund management has to play an acti..
International Relations and Organizations
₹960
₹1,200
Ex Tax: ₹960
International relations attempts to explain the interactions of states in the global interstate system, and it also attempts to explain the interactions of others whose behavior originates within one country and is targeted toward members of other countries. Alternatively, explanations may be found ..
Making You Placement Ready: A Book for Commencemen...
₹540
₹695
Ex Tax: ₹540
Soft skills are the soul of any expression. They can be inculcated and attained by minute observation of one's own self. Lau Tse said, "Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habits. Watch your habits; they become character. Wat..
Reinventing Human Resource Management : Global Dim...
₹1,000
₹1,250
Ex Tax: ₹1,000
'Reinventing Human Resources Management : Global Dimensions' explores the emerging workplace realities and presents the realistic views of people in various organizations. To find VUCA solutions with right Values, Understanding, Clarity and Agility for resolving VUCA problems (Volatile, Uncertain Co..
